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News, guides and updates.
A practical GDPR checklist for an online store: lawful bases for orders, email and analytics, cookie consent, privacy notices, processors, requests, retention, breaches and transfers.
30 September 2026
A practical guide to sending store conversions from your server to Meta, Google and TikTok: event IDs, deduplication, consent and how to check it works.
29 September 2026
Give every language its own URL, connect the versions with reciprocal hreflang, keep canonicals within each language, and list every variant in your sitemaps.
29 September 2026
A step-by-step checklist for replatforming without losing search rankings, based on Google's site-move guidance: inventory, 301 mapping, on-page SEO, launch and monitoring.
29 September 2026
A headless CMS separates content from the website that shows it. Here is when that pays off, when it doesn't, and what it really costs to run.
29 September 2026
A SaaS CMS is a content management system the provider runs for you. Here is what that covers, what stays your job, and how to choose one.
29 September 2026
Conversion rate is conversions divided by the people or visits that could have converted. Here is the formula, worked examples you can redo on paper, and how to segment it.
29 September 2026
Break-even ROAS is the return on ad spend at which a campaign stops losing money. Here is the formula, a worked example you can redo on paper, and how to turn it into a target.
29 September 2026
E-commerce is buying and selling online. Here is what counts, how big it is today by official figures, the main models, and the parts every online store needs.
29 September 2026