Blog
The product attributes Merchant Center requires, why products get disapproved, how feeds and structured data work together, and a pre-upload checklist.
30 September 2026
Your cookie banner collects the choice; Consent Mode and platform consent APIs carry it to your tags. Here is how the pieces fit, what you lose when shoppers decline, and how to set it up.
30 September 2026
A practical guide to sending store conversions from your server to Meta, Google and TikTok: event IDs, deduplication, consent and how to check it works.
29 September 2026
Conversion rate is conversions divided by the people or visits that could have converted. Here is the formula, worked examples you can redo on paper, and how to segment it.
29 September 2026
Break-even ROAS is the return on ad spend at which a campaign stops losing money. Here is the formula, a worked example you can redo on paper, and how to turn it into a target.
29 September 2026
Browser tracking keeps losing data and consent rules keep tightening. How first-party, server-side measurement works for an online store, and what it does not excuse.
29 September 2026
A practical deliverability guide: authenticate your domain, meet Gmail, Yahoo and Outlook sender rules, get provable consent, and design automated flows people welcome.
29 September 2026
At zero you have no data, no proof and no working channel. Here is why the first customers are the hardest, what helps, and what changes once you start to scale.
29 September 2026
Doubling revenue takes gains on four levers at once. A quarter-by-quarter plan using traffic, conversion, order value and repeat purchase, with verified benchmarks.
29 September 2026
A realistic quarter-by-quarter plan to grow qualified B2B leads in 12 months, and the habits that keep lead generation working long term.
29 September 2026
A practical guide to entering new markets online: market selection, localization, international SEO, logistics and returns, EU VAT (OSS), consumer rules and measurement.
29 September 2026
Shoppers expect relevant experiences. Here is what the research shows about personalization, where GDPR and consent draw the line, and how to start.
29 September 2026
Doorbusters trade margin for traffic. Here's how to calculate whether one pays off, stay within pricing law in France, the EU and the US, and run it well.
29 September 2026
Reviews, ratings, customer photos and Q&A help shoppers trust what they cannot touch. Here is what the research shows and why faking social proof is now illegal.
29 September 2026