AI Features Terms
CIQRA OÜ · Version 2.3 · Last updated: 3 November 2026 Effective date for existing customers: the changes in this version take effect, for a customer who accepted an earlier version, on the date stated in CIQRA's notice of this version, at least 30 days after the notice (Terms of Service, Section 14.2); until then the earlier version applies to that customer. A customer that objects may terminate without charge before that date (Terms of Service, Section 14.3).
These AI Features Terms govern the AI-assisted features of the CIQRA platform. They supplement the Terms of Service, Section 5 of the Privacy Policy, Section 13 of the Data Processing Agreement and the Acceptable Use Policy.
Provider: CIQRA OÜ, registry code 16465907, Veskiposti tn 2, 10138 Tallinn, Harju maakond, Estonia
1. The AI features
1.1 CIQRA offers AI-assisted features, including the generation of product descriptions and search-engine content, translation, image generation and editing, semantic search and recommendations, a chat assistant for Storefronts and an AI assistant (the "copilot") for Merchants. The copilot is available on every plan. Which other features are available depends on your plan and on the features CIQRA has enabled. Features may change or be withdrawn, and features marked as beta are subject to Section 6.3 of the Terms of Service. You decide whether to use the AI features; the Services work without them.
1.2 Provider. All AI features run on Microsoft Azure AI Foundry (the Azure OpenAI models), operated by Microsoft Ireland Operations Ltd, through deployments in CIQRA's own Azure accounts. AI requests are sent directly from CIQRA's platform to those deployments, and to no other AI provider. The current list of providers is maintained in the Subprocessor List; CIQRA adds a new AI provider only after giving the notice described in Section 7.
2. How your data is handled
2.1 Data minimisation. CIQRA sends the AI provider only the input needed for the feature you use. Unless you switch off the "Remove personal data from prompts" setting in your AI settings (it is on by default), e-mail addresses, telephone numbers, payment card numbers and IBANs in the text you submit are replaced with placeholders before the request leaves the platform. The tools the copilot uses to read your store give the model no customer names or contact details; where a tool reads customer-related records, those details reach the model only in masked form.
2.2 No training. Under Microsoft's terms for Azure AI Foundry and the Azure OpenAI models, customer inputs and outputs are not used to train Microsoft's or OpenAI's models. Microsoft may retain inputs and outputs for a limited period for abuse monitoring, as permitted by those terms.
2.3 Location. Every AI deployment used by the features described in these Terms is an EU Data Zone deployment, so requests are processed within the European Union. Text generation and embeddings run on CIQRA's Azure account in Germany West Central, and image generation runs on CIQRA's Azure account in Sweden Central. Any access to data from outside the EEA is covered by the safeguards described in Section 11 of the Data Processing Agreement.
2.4 Roles. Where CIQRA processes Merchant Personal Data in AI features, it does so as the Merchant's processor under the Data Processing Agreement. The Merchant remains the controller and must not use AI features to process special categories of personal data, or more personal data than the feature requires, without its own legal basis and appropriate safeguards.
2.5 Records. CIQRA keeps a record of each AI request (feature, model, volume, credits used and cost) for billing and for the usage view in your dashboard. Copilot conversations are stored with your store's data so that you can return to them, and you can delete them.
3. Transparency (EU Artificial Intelligence Act)
3.1 Disclosure of AI interaction. Where you or a Storefront's Shoppers interact with an AI system, such as the Storefront chat assistant, this is disclosed so that it is clear that the interaction is with AI, unless this is obvious from the context. On Storefronts, the chat assistant tells the Shopper clearly and conspicuously, at the start of each conversation, that the Shopper is communicating with an AI system and not with a person, and answers truthfully if asked whether it is a person. The Merchant must not change or hide that disclosure, present the assistant as a human, or use it to mislead anyone about its artificial identity in order to encourage a purchase; these measures are intended to support the Merchant's compliance with laws such as California Business and Professions Code Sections 17940 to 17943, the Utah Artificial Intelligence Policy Act and the Colorado Artificial Intelligence Act, and the Merchant remains responsible for any further disclosure the law requires for its business.
3.2 Marking of generated content. Where the AI features generate or edit images, those images are marked as AI-generated in a machine-readable format (IPTC Digital Source Type metadata), and the platform records the provenance of each generated asset. A visible disclosure of AI-generated images on Storefronts ("AI image disclosure on your storefront" in the AI settings) is off by default, and the Merchant may switch it on. Because the content around generated material on a Storefront is controlled by the Merchant, the Merchant is responsible for any further disclosure that the law requires and must not remove, obscure or contradict the machine-readable marking.
3.3 Automatic answers and a person. The copilot's answers, and other content the AI features produce, are generated automatically by an AI system and are not checked by a person before you see them. If you want a person to look at your question, you can ask at any time through the support channels described in Section 8.2 of the Terms of Service.
3.4 These measures implement Article 50 of the EU Artificial Intelligence Act (Regulation (EU) 2024/1689), which applies from 2 August 2026.
4. Your responsibilities and use of output
4.1 Review before use. AI output may be inaccurate, incomplete or biased. You are responsible for reviewing and checking it before you publish it or rely on it, including product descriptions, translations and images. Actions the copilot proposes that would change your store are applied only after you approve them.
4.2 Lawful input and use. You must have the rights to any content you submit to the AI features and must not use them to generate illegal, infringing, deceptive or harmful content, to impersonate others, to publish synthetic media without a label where a label is required, or to attempt to extract or reverse-engineer models or other Merchants' data (see Section 1 of the Acceptable Use Policy).
4.2a Prohibited uses. You must not use the AI features: (a) to make, or as a substantial factor in making, a decision that has a legal or similarly significant effect on whether a person is provided with, or on the cost or terms of, employment, education, financial or lending services, housing, insurance, health-care services, legal services or essential government services, including as a high-risk AI system within the meaning of the EU Artificial Intelligence Act or the Colorado Artificial Intelligence Act; or (b) to write consumer reviews or testimonials, or any content that misrepresents that it comes from a real customer or reflects an experience that did not take place, including in breach of the US Federal Trade Commission's rule on consumer reviews and testimonials (16 C.F.R. Part 465) or the EU rules on fake reviews. CIQRA may block prompts and outputs that it reasonably believes serve these purposes. Where the Merchant uses the AI features for personal information of individuals in Canada, the Merchant is responsible for informing an individual when a decision about them is based exclusively on automated processing, for giving them on request the personal information used and the reasons and principal factors for the decision, and for letting a person review it; the AI features do not make decisions about individuals on the Merchant's behalf unless the Merchant has set them up to do so.
4.3 Ownership of output. As between CIQRA and you, you own the output you generate with the AI features, subject to third-party rights and the providers' terms, and you are responsible for its lawful use. AI output is provided "as is", without any warranty of accuracy or fitness for a particular purpose.
5. AI credits
5.1 Credits. Use of the AI features is measured in AI credits. Each plan includes a monthly allowance of credits, stated on CIQRA's pricing page. You may buy additional credit packs at the prices shown on the pricing page.
5.2 How credits are used. Each request uses a number of credits that reflects the processing cost of that request, with a minimum of one credit for each request that produces a result. A request that fails, returns an empty result, is blocked by content-safety filtering or is cancelled before the provider has answered uses no credits. Your dashboard shows the credits used, by feature.
5.3 Order of use and expiry. The monthly allowance is used first. It renews at the start of each month, and unused allowance does not carry over. Credits you have bought are used once the monthly allowance is exhausted and do not expire while your account is open.
5.4 First-run allowance for the AI Store Builder. A store that has not yet paid for a plan may, once, use the AI Store Builder to draft a store plan within a small allowance: a limited number of requests and a cap on their processing cost, both set by CIQRA. The allowance requires a confirmed e-mail address, is given once per person, store and network, and opens no other paid feature; it is not a free plan or a free trial of the Services, and the Beta and Preview Features Terms, including the limit in their Section 9.3, apply to it as a Free-of-Charge Feature. CIQRA may change or stop the allowance at any time. Unused allowance has no cash value.
5.5 Limits. To protect the Services, each plan also has a monthly limit on the number of AI requests and a limit on requests per minute. Section 3.9 of the Merchant Agreement applies to the usage counter.
6. Safety and limits
CIQRA applies content-safety filtering to AI inputs and outputs and may block or limit use of the AI features that breaches these Terms, the Acceptable Use Policy, a provider's policies or the law. The AI features are not a substitute for professional legal, medical, financial or tax advice.
7. Changes
CIQRA may change these AI Features Terms, the features and the providers in accordance with Section 14 of the Terms of Service. The addition or replacement of an AI provider that processes Merchant Personal Data is a change of sub-processor and is notified in accordance with Section 5 of the Data Processing Agreement.