Google measures how your pages feel to real users with three Core Web Vitals. They affect both search ranking and, more importantly, whether a shopper sticks around to buy.
The three metrics
- LCP (Largest Contentful Paint) — how quickly the main content appears. Aim for under 2.5 seconds.
- INP (Interaction to Next Paint) — how snappily the page responds when tapped. Aim for under 200 ms.
- CLS (Cumulative Layout Shift) — how much the page jumps around as it loads. Aim for under 0.1.
Why they matter
A slow or jumpy page loses sales before a shopper ever sees your product. Fast, stable pages convert better — full stop.
Get them for free
The right foundations — server rendering, a modern image pipeline, and reserving space for media — deliver good vitals without you thinking about it. CIQRA's storefront is built this way by default; see Storefront.